Why You Keep Starting Over (And How to Finally Stop)

 You start a new habit, a new project, a new diet — and three weeks later, you're back at square one. Sound familiar? The cycle of beginning and abandoning is one of the most common human experiences, yet most advice fails to address its real root: not a lack of willpower, but a misunderstanding of identity and motivation. This article digs into the psychology of restarts, the trap of the "fresh start effect," and why tiny, boring consistency beats dramatic transformation every single time.